Think about how many macaroni noodles go uneaten every day when artistic kindergarteners glue them to construction paper. To solve this problem, we created an iPad app called Dinner, Not Art, at CP+B on behalf of Kraft Mac and Cheese. Dinner, Not Art is a free download from iTunes that lets iPad owners create macaroni-based artworks, before submitting them for display on a digital fridge. Once submitted, we tally the virtual macaroni noodles and donate ten times the number of real-life noodles to Feeding America. The noodles are rescued and the hungry can eat. So far, over half a million noodles have been donated through the app. But wait, what if you don’t have an iPad? You can still join in on the fun at DinnerNotArt.com, where you can paint with macaroni inside your web browser. The best artworks will be featured on the Mac and Cheese Facebook page.
So far the app has been getting some great coverage online:
Mashable – Kraft Mac & Cheeses iPad App
Adweek – Kraft to Kids: Stop Wasting Those Noodles on Macaroni Art! ‘Dinner, Not Art’ is charitable alternative
Design Taxi – KRAFT Reveals iPad App For Macaroni Art, So You Save Noodles
Creativity – KRAFT: DINNER, NOT ART IPAD APP – Save the noodles for dinner.
Fast Company Co Create – kraft digitizes macaroni art, angers first grade teachers
MediaPost – Play With Your Food: Kraft Keeps App Momentum With Branded Art Toy