Dinner, Not Art: dish of the day

by Ali on August 17, 2012 · 0 comments

Kraft Mac & Cheese created the Dinner, Not Art iPad app to save millions of noodles that would otherwise be wasted in the name of arts and krafts in kindergartens across the country. In the 2 months since launching, users have donated almost 10 million noodles to Feeding America by creating unique macaroni art on their iPads. So it’s just icing on the cake that the FWA named Kraft’s Dinner, Not Art app it’s mobile pick of the day. This is the 13th mobile of the day win for agency CP+B.