“All hope is not lost for the much-despised banner ad,” said AdWeek in their Creativity pick-of-the-day.
In what may be the world’s first emotionally intelligent advertisement, you smile at the banner and the banner smiles back. It’s a really cool example of putting a human face (literally) on an uber-complex technology: industrial strength facial recognition measures the campaign’s success in the number of smiles generated, rather than CPM or CTR.
Read the full write-up here: Kraft, CP+B unveil the mac-and-cheese cam.
Here’s another, more thorough article about the whole campaign: Category Leader? Why Not Act Like It?
