Smartphone-wielding viewers of the 3D flick Despicable Me can expect to find something new this trip to the theater. Best Buy’s Movie Mode app translates the cryptic sayings of the film’s minion characters, in return for coaxing audience members to silence their handsets. The free app runs on iPhone, Android, Blackberry, and Windows mobiles, and passed a quarter million downloads in the two weeks following the movie’s release.
PSFK says “The app is a great example of how a brand and entertainment property can use the ‘third screen’ to connect with consumers while social viewing.” Read their full write up here: Best Buy’s Movie Mode App Connects Phones With Movie Screens
Ready to check it out for yourself? Locate the closest screening and download the app here: Best Buy Movie Mode.
